Apparently some jackanape is attempting to trademark “Heathen” and related terms (including, it would seem, Shieldmaiden, Einherjar, Vanadís, etc.) As laughable as this shit is, it’s happened before – with Hermes, the God of fucking commerce no less! – so do what you can before it’s too late.

That said, I don’t intend to stop using “Bacchic Orphic Heathenry” as an allonym for the Starry Bear tradition, and anyone who doesn’t like that can fight me.